7th TiLEzone London,

The 7th annual TiLEzone London was at the London Transport Museum in Covent Garden Piazza on Wednesday 21st March. This one-day seminar programme started at 09:15 and ended at 17:30, and on the previous evening there was a 7th TiLEzone London Reception at Shaka Zulu in Camden, which was free to all pre-registered paying delegates, speakers & exhibitors/sponsors.

Tuesday 20th March

7th TiLEzone London Reception

Shaka Zulu, Camden Lock

by invitation only

1900 – 2100 This networking reception is included for 7th TiLEzone London Seminar registered delegates, speakers, committee, sponsors & exhibitors, and invited guests from operators and developers of leisure attractions and museums in the UK and overseas. Tickets for the “Reception only” can be purchased separately for £30/€36 per person. See “Reception” for more details.

Wednesday 21st March

7th TiLEzone London Seminar

please register in advance

London Transport Museum, Covent Garden Piazza

0845Collection of badges and coffee

0915Welcome: Richard Curtis, Managing Director, Andrich International Ltd

See Speaker Bios

0930 – Recession as an opportunity?

Session Chairman: Lesley Morisetti, LM Associates

Lesley Morisetti, LM Associates, and Michael Collins, Leisure Development Partners, will be joined by Tony Berry, Visitor Experience Director of the National Trust, and Duncan Campbell, New Business Strategy Director of Merlin Entertainments Group, in a session reviewing the impact of the continuing economic downturn on the attractions sector. Subjects to be covered will include an overview of the impact of the last recession on the sector, feedback from the sector on the impact of the current economic downturn, and presentations by operators on operating and developing attractions in recessionary times.

Weathering the storm

Lesley Morisetti, LM Associates, and Michael Collins, Leisure Development Partners

Lesley and Michael will introduce the session with a review of the impact of the last recession on the attraction sector, talk about sector behaviour which might address the impact of economic downturn and provide some feedback from the sector on the areas which are being impacted by the current economic downturn.

Building loyalty in recession

Tony Berry, Visitor Experience Director, The National Trust

Tony Berry will talk about the impact of the recession on National Trust visits and membership, and their strategy for retaining members.

Growing during a global economic downturn

Duncan Campbell, New Business Strategy Director, Merlin Entertainments Group

Duncan Campbell will discuss reactions to, and learning from, the current global economic challenges and talk about strategies to grow during these challenging times.

1100 – Break & exhibits

1130 – The “Virtuous Circle” – managing the attraction, the visitor & the building

Session Chairman: Blair Parkin, Managing Director, Visual Acuity

Repeat visits to attractions – both physical and via the web enable operators to gather vital information. Booking the visit and creating a unique identity for each visitor. Shaping the exhibit and the content to the needs of the audience, delivering information as needed in a form that is user friendly. Operating the attraction, efficiently and sustainability. Three entirely different silos of attraction and venue management are now becoming connected by technology. The explosion of network based technologies and the potential to interconnect them is starting to improve guest experience, link the operator closer to their customers and allow more efficient operations. Museums, culture centres, themed attractions and sports facilities are starting to plan on how to connect in a connected world. This session offers some insight into how to create a “Virtuous Circle” between the attraction and the visitor whilst improving operational efficiency and guest experience.

Creating the “Virtuous Circle”

Damian Andrews, Lead Consultant – Project Development and Blair Parkin, Managing Director, Visual Acuity

Using the designs in progress of the new Miami Science Museum and other projects such as the California Academy of Sciences we will define the “Virtuous Circle” and provide tangible examples of how to create exhibits that link to their visitors, deliver information customised to the audience and manage attractions sustainability by connecting transactions, work processes and operations to buildings technology and management. Areas covered include interactive exhibits with language and other messages directed to the audience, control of the building and operations and creating a single “dashboard” for managing the attraction.

Controlling the “Virtuous Circle”

Alex Carru, CEO, Medialon

A single and unified control system interfaced to ride systems, ticketing and revenue systems, building management systems and suitable building technology is a rapidly evolving technology. Using examples from the theme park world and museums worldwide the use and benefits of such technology will be discussed.

Ticketing the Virtuous Circle

John Davies, Director, OmniTicket Network

Connecting revenue, ticketing and access systems with other parts of the experience giving the visitor a unique digital identity is a growing trend. Working together with other parties the ticketing and revenue systems can be better connected to other operational functions and allow the operator to better manage a facility. Practical examples worldwide from historic palaces through to major museums and theme parks will be used to communicate how ticketing is rapidly becoming a valuable extension of the visitor experience.

Special Presentation

How Visualising the Human Body is sparking a revolution in Science Exhibits for Public Venues

Prof Anders Ynnerman, Department of Science and Technology, Linköping University

Medical imaging techniques have advanced beyond recognition in the last few years. Prof Anders Ynnerman will explain how these systems, normally the preserve of doctors and surgeons, are now being adapted to provide public visitor venues, such as museums, science centres and zoos with unique interactive learning experiences. By combining new medical visualisation techniques with interactive multi touch table technology and intuitive user interfaces, this is opening up new ways for visitors to interactively explore the normally invisible and learn about the inside workings of the human body, exotic animals, natural history subjects or even mummies. Prof Ynnerman will illustrate this with examples of systems now being incorporated into public venues, such as the ‘Uniquely You’ exhibition at the Singapore Science Centre.

1300 – Lunch & exhibitis

1400 – Opportunities

Session Chairman: Yael Coifman, Leisure Development Partners

The Crystal – a sustainable cities initiative by Siemens

Stefan Denig, Vice President, Siemens Sustainable Cities Program

Visitors to the Crystal will be able explore an interactive exhibition about trends affecting cities, and ways to make them more sustainable and better places to live. An iconic green building, with a comprehensive visitor centre and state-of-the-art conference facilities, it also aims to promote independent dialogue and collaboration on sustainable cities. Opening in the summer of 2012 in London’s Green Enterprise District, the Crystal is London’s newest landmark and visitor experience. Stefan Denig will explain the Crystal; the rationale behind it and why Siemens took this initiative; its objectives as a venue; and the design of the building and its interiors. He will talk about Siemens’ commitment to creating sustainable cities and how the centre will give visitors an opportunity to learn about technological solutions to urban challenges such as climate change and urban sustainability, and how the building itself will showcase sustainable technologies and demonstrate excellence in sustainable construction.

Around the World in 20 minutes

James Harding, International Trade Adviser, London International Trade Team, UK Trade & Investment

The presentation will include a summary of recent opportunities in the Experience Economy sector as highlighted by UKTI’s international office network ranging from Asia to the Mediterranean region. It will include an update on the Hong Kong West Kowloon Cultural District, a science centre in Poland, Piraeus theme park and waterfront, latest on Singapore museums and galleries, Taipei Museum of Art, Museo Maya Yucatán project – and other projects in Europe, Middle East and Latin America. There will also be a brief review of the grant and business advisory support services that UKTI can offer companies to help them win business in global markets, including identifying opportunities, visiting new markets, arranging business development meetings and optimising marketing communications.

India and the growing demand for quality leisure attractions and museums
Kevin McCole, Chief Operating Officer, UK India Business Council (UKIBC) and Kalpesh Shah, CEO, The Suneendra Group, India

Kevin McCole will lead with an overview of Emerging India, focusing on Emerging Regions, Emerging Sectors, and Emerging Youth. There’s more to India than Mumbai, IT, Ratan Tata and the other industrial giants. All are important and have that have put India on the global business map, but the next and future waves of India’s economic growth will come from a broader range of cities, sectors and individuals. Much of this growth will be driven by domestic consumption as the GDP per capita of India’s young population rockets. These young people are aspirational, brand and quality conscious, and want to experience and enjoy life just as we do in Europe and the USA. Kevin and Kalpesh Shah will highlight specific opportunities and initiatives in the leisure attractions and museums sector.

1530 – Break & exhibits

1600 – Transforming Facades with creative lighting

Session Chairman: Alan Wilkinson, Business Development Manager, Design & Consulting, Electrosonic

A short introduction to the technology based around large format projection with images of some innovative projects from before the days of high power, high resolution video projection and other technologies that inspired the large scale displays and “Media Facades” being discussed in this session.

Unusual Projection Surfaces

Robert Simpson, Founder Director, Electrosonic 

The development of higher resolution video projectors and ever increasing power of computer processors have allowed us to project onto shaped and larger surfaces. This presentation will cover techniques such as projection onto hemispherical screens, large scale layered projection, autostereoscopic and 3D projection and look at the methods used to produce the currently popular effect known as projection mapping which allows extremely large scale imagery to be projected onto buildings and other large irregular surfaces. Examples of this technique include the Cibelis Palace in Madrid, the Sheik Zayed Mosque in Dubai and Cinderella’s Castle at Disney World. A brief examination of a recent project of an architectural 3 Dimensional display will lead into the next session about the use of large scale video in buildings using alternate technology.   

Big, bright and colourful walls

Peter Ed, Managing Director, Light Emissions  

The last ten years has brought along powerful new technologies enabling designers to break out of the limitations of standard video screens. In particular the LED has enabled incredible new visual tools – transparent screens, curved screens, lining building walls, interactive floors, 3D volume animation. Now it is possible to make a whole building come alive, or submerge an audience into spaces wholly controlled by video. We take a quick historic tour of development of technologies and ideas the last decade, and ponder on what this could mean for our industry.

And for those of you that don’t have a building

Alan Wilkinson, Business Development Manager, Design & Consulting, Electrosonic

To close the session Alan will briefly look at some of the techniques described above that can be scaled to use in museum exhibits, promotional product launches and similar applications.

1730 – 7th TiLEzone London seminar closes

1800 – TEA Mixer, Fuel Bar, Covent Garden Piazza (all TiLEzone delegates and TEA members are welcome – cash bar and food on own account)