Case Study 2: Kidzania, London – Brand Association Funded Model

SESSION 1: Emerging Economic Models for Visitor Experiences
Eddie Kemsley

CEO
Kidzania London

Case Study 2: Kidzania, London – Brand Association Funded Model

Eddie Kemsley will outline the unique market and business model that underpins the fastest-growing education & entertainment brand in the world. Kidzania, London is the flagship of the global brand which started by Xavier López Ancona in Mexico in September 1999. Eddie will highlight some of the key successes of the brand and talk through examples of challenges that the brand has overcome so far. KidZania’s CEO will also give an insight into how working with partners such as British Airways and Renault (amongst many others) has helped deliver authentic real-life experiences for children visiting the City. Additionally, Eddie will cover plans for the future and the key focus areas going into 2017.