Crossing the Line

In SESSION 1: The change in creative roles and responsibilities in Design

Crossing the Line

Speaker: Alistair McCaw 

Why do so many exhibition designers tend to stick with their core business rather than using their multi-disciplinary skills to branch out to other sectors of the design industry? Where they do, are there significance differences in the competition, the client, the process or the delivery?

We trace Real Studios’ diversification into interior design and where it might be heading next.