Graphics in motion – the demise of the graphic panel?

SESSION 3: Experiential media - designing for multi-screen visitor experiences
Damien Smith

Creative Director
ISO Design

Graphics in motion – the demise of the graphic panel?

One of the traditional ways of conveying information in museums and visitor experiences has been the fixed graphic print or exhibit label but in a world where dynamic content, audience personalisation and 2-way interaction is the norm where does that leave the humble panel? Incorporating animation, typography, recorded, real-time or rendered media or automatically adapting in relation to its users, motion graphics within installations offer a powerful way of quickly establishing a dramatic context, developing narratives or releasing layers of information on demand. Damien will present a rapid fire overview of applications of motion graphics, media and data to present information and shape large scale digital experiences.  We will also take a look at the emergent trends and opportunities in next generation technologies and what the ‘graphic panel’ of the future might be.