How to create experiential content that cuts through
There is a fundamental change happening in our society today. As we can see in the rise of the experience economy, there is a shift in values from materialism to “experientialism”. Instead of looking for happiness and status in things, people are finding them in experiences instead. This presents fantastic opportunities for each of us in the experience economy. But it also creates new problems and raises new questions — such as: now that people seek status through experiences, what does that mean for the content we create and are associated with? Futurist James Wallman will share his latest views, based on a presentation originally given in December 2016 to the company that invented the modern experience economy: Disney.