Indefinable Projects

In SESSION 1: The change in creative roles and responsibilities in Design

Indefinable Projects

Speaker: Peter Karn

Peter Karn will discuss design solutions that “cross the line” or are “indefinable”. They often and create interesting and successful results, which are diverse and are engaging experiences for visitors. However they can be tricky to sell as concepts to clients as they are perhaps deemed experimental and are hard to benchmark against other experiences. Many creatives are currently developing a series of projects that simply create experiences for visitors but do not fit into any specific category or genre. Are they exhibitions? Art installations? Brand experiences? The answer is none of these but they take influences and techniques from all to create something bespoke and unique that works for the client, audience and brief. This collaborative approach allows ideas to be challenged in more diverse ways as teams are made up of creatives and experts from a variety of different disciplines. Designers can all too easily become set in their ways if not constantly challenged, questioned and inspired. “Crossing the line” into different disciplines is a good way of keepings things fresh and as a creative agency this is essential for survival. Combined disciplines can produce the best results, both creatively and functionally, as it allows designers to broaden their horizons and create more relevant and meaningful experiences as they have more tools at their disposal and a deeper more meaningful dialogue with their team. Maybe to create progress and great work we need to blur the boundaries of design disciplines and not be afraid to create “indefinable” projects’.