Interactive media design – the future is in our hands

SESSION 3: Experiential media - designing for multi-screen visitor experiences
Anthony Pearson

Creative Director
Clay Interactive

Interactive media design – the future is in our hands

We now carry technology in our pocket that enhances our lives and provides us with new tools on an almost daily basis. Apps are constantly released and updated, bringing up new and compelling content and interaction, often for free. Within this landscape of ever-increasing interactive engagement, museums and visitor attractions can find it increasingly difficult to compete with the expectations of a technology saturated generation. With a focus on the physical/digital overlap, Anthony’s talk will explain his companies approach to creating compelling digital experiences, presenting recent projects by Clay and others which demonstrate that the idea is more important than the technology.