Not for the telly – cinematic experiences in narrative environments

SESSION 3: Experiential media - designing for multi-screen visitor experiences
David Bickerstaff

Creative Director
New Angle & Atomictv

Not for the telly – cinematic experiences in narrative environments

We often hear an experience described as ‘cinematic’, but what does this mean? Engaging with art, theatre, music, architecture, urban spaces and the natural world have all been described as being cinematic but they all have different constructs. What do they share that makes them feel cinematic? With new technologies at our fingertips, we are encouraged to be image-makers, broadcasters, storytellers, archivists, voyeurs and composers of the imagination. We are invited to distribute our efforts to an inter-connected world, sharing creative expression and personal observation with others. But how does this impact on the way we perceive content and understand experience? This talk will look at various ways both myself and other creative practitioners have explored the idea of the ‘cinematic’, what value it has in narrative spaces and how we can enhance its power to develop new ways of expanded engagement.