SESSION 1: Emerging Economic Models for Visitor Experiences
In 1999 Jo Pine established the term the Experience Economy – two words that have revolutionised our industry. One suggests excitement and subjectivity, the other pragmatism and objectivity – naturally we are drawn to the former – yet is it the latter that is more important? Projects within and outside the Visitor Attraction sector have adopted …. Experience …. to justify decision making – often with limited evidence of the likely economic performance that could be derived from any particular experience being staged. However, “Experiential Techniques” should simply interpret the intended “Economic Strategy”. So is it possible to strategically define, quantify and then deliver experience – in a more economically assured manner? And are there any emerging Business Models – that demonstrate the fundamentals of Experience Economy principles? Ray Hole’s invited panellists will highlight and discuss several attractions which have adopted very different economic and experiential models.