How do artists help predict and shape our future?

Session 4: Immersive Media Revolution

How do artists help predict and shape our future?

Artists observe, challenge and shape the world around us. They experiment at the edges, take risks and embark on bold and ambitious projects that challenge and sift our existing perceptions, expectations and the way we choose to live our lives. The projects artists embark on inspire and provide strong foundations for designers, corporates and entrepreneurs to translate what happens at the edges and commercialise it for the masses. Following in the footsteps of artists can de-risk the design, delivery and commercialisation of new experiences.

Over the past few years how brands and businesses deliver experiences and engage audiences has changed dramatically. What was once exciting to first movers – e.g. Live, interactive theatre, is at risk of becoming tired and outdated. Where first movers tire – so eventually does the market.

In this talk, Laura Williams will present her thoughts and questions about the role of artists in helping shape the future of the experience economy. She will blend her experience of foresight and trends and 15 years of using design to improve and help businesses stay ahead of the curve along with her more recent experience within the world of art as a practitioner and student who, in her first year as a commercial artist has successfully sold over 30 works of art across 10 countries and 4 continents.