North American Museum Market Update
“Reaching the US Market: Hitting Home Runs without Striking Out”
The US is the largest museum market in the world, and English speaking! So why does it feel so daunting to successfully do business there? Ann Curtis, publisher of MuseumINSIDER, will be presenting the strategic overview and depth of opportunity uncovered while researching the book, “MuseumINSIDER Looking Ahead: Future US Museum and Heritage Projects 2018-2024,” to be published in May, 2018.
Alyson Webb, Director of the UK-based consultancy Frankly, Green + Webb will share her DO’s and DON’Ts for working successfully in a country where we are separated by a common language.