SESSION 4 : The Experience Economy & Business Opportunities

Richard Parry

Head of Experience Economy Sector Team
Department for International Trade

SESSION 4 : The Experience Economy & Business Opportunities

After a presentation by Philip Shepherd of PWC on the phenomenon of the Family Entertainment Centre (FEC) segment in the Middle East and North Africa region, there will be two presentations on different aspects of the experience economy – first a presentation on a new piece of research looking at the future of the experience economy then “How to create experiential content that cuts through”. The conference concludes with a short briefing by DIT on its activities in support of companies selling their products & services overseas.