SESSION 1: The change in creative roles and responsibilities in Design

The change in creative roles and responsibilities in Design
Peter Higgins

Creative Director
Land Design Studio

SESSION 1: The change in creative roles and responsibilities in Design

Commercial survival has encouraged museum designers to look to brand experiences or even hotel design whilst theatre designers are happily moving in the other direction to create blockbuster exhibitions. One major national museum thinks that their important exhibition design programmes is best left in the hands of architects. The change in creative roles is reflected in emerging academic agendas with Central St Martins and the RCA feeding the market and the drive for diversification. Speakers will include Real Studios who  are museum, exhibition, interior, leisure, interactive exhibit and visitor centre designers whose projects include the David Bowie exhibition at the V & A, Cosmonauts – Birth of the Space Age at the Science Museum and The Old Brewer restaurant Greenwich; Carmody Groake – architects whose design work includes pop up restaurants such as The Filling Station King’s Cross, exhibitions, the UK Pavilion for the 2015 Guadalajara International Book Fair and recently the Frieze art fair; and MET Studio, an experiential design consultancy working out of offices in London, Hong Kong and Mexico City – their work includes Concept Design for LEGO Brand HouseYork’s Chocolate Story; and Sea Voyage at Het Scheepvaartmuseum.