Taking the temperature of the crowd: opportunities and challenges in sentiment analysis
Chris Unitt, Founder, One Further
As visitors and customers have increasingly turned to social networks, review websites and the wider Internet to leave valuable feedback about businesses, those businesses have had to find new ways to capture and understand the conversation taking place around (and about) them. Sentiment analysis is a relatively recent addition to the toolkit and offers a lot of potential. In this session, Chris Unitt will give an overview of the technology and tools now available to help you make sense of the ever-growing data deluge. Chris will cover how to discover what people are saying about you, your venues and your attractions and how to use sentiment analysis to analyse that feedback to identify trends, insights, and actions. Looking at this rapidly-developing area, Chris will provide a a practitioners-eye-view of the opportunities that have been unlocked so far and, with an eye to future developments, point out the shortcomings that remain to be solved.