The Creative Director directing Creative Directors ­- conflict or collaboration?

SESSION 3: Experiential media - designing for multi-screen visitor experiences
Peter Higgins

Creative Director
Land Design Studio

The Creative Director directing Creative Directors ­- conflict or collaboration?

As an exhibition/experience designer, it has taken me 15 years to produce a simple venn diagram that reflects our practice. The three components show the relationship between apparently different disciplines; architecture, narrative and communication media. I have shared many creative processes working with all four participants in this session and believe that in light of the diagram we can demonstrate the value of collaboration in the quest for the truly integrated solution. The potential of this mutual respect and creative chemistry is not always acknowledged, but I believe that ultimately it benefits our clients and most importantly the end user.