The Opportunity for Leisure Attraction Development in the Middle East

SESSION 4 : The Experience Economy & Business Opportunities
Philip Shepherd

Hospitality & Leisure Partner
PwC

The Opportunity for Leisure Attraction Development in the Middle East

With over $3bn of investment in theme parks alone in the last 6 month with many more in the pipeline, Dubai and in fact the Middle East as a whole is making big advances to becoming a leisure destination hub. The low oil price is focussing the countries on diversifying their revenue source and they are all competing to develop new attractions to drive tourism dollars. This has resulted is a hunger for new concepts and brands.

With both a growing population and tourist visitors, consumer demand still exceeds supply. This presentation looks at the current and proposed leisure developments in the Middle East, the gap between demand and planned supply and highlights the opportunity for businesses, with great brands and concepts, to succeed in these future developments.