Using social media feedback & reviews to drive memorable experiences & improve advocacy

Using social media feedback & reviews to drive memorable experiences & improve advocacy
Gordon Mutton

Customer Excellence Director
Merlin Entertainments

Using social media feedback & reviews to drive memorable experiences & improve advocacy

Gordon Mutton, Customer Excellence Director, Merlin Entertainments

Gordon Mutton explains how social media customer feedback is used by Merlin Entertainments in real scenarios and gives some examples of the difference it has made.