“When you think about it, department stores are kind of like museums”

In SESSION 3: Improving revenue & brand awareness through “secondary” activities

“When you think about it, department stores are kind of like museums”

Retail in the cultural and visitor destination sector has changed radically over the past 30 years and
Callum will present his views on how the ‘gift shop’ has evolved into a vital business proposition for the
sector. He will discuss how they need to consider themselves as brands, how visitor destinations need
to be bold about their retail proposition and, most importantly, how they can generate more income by
looking at a wider spectrum of retail design in order to differentiate themselves from the current malaise
of retail on the high street.