Ben Sweet is a General Management professional and Project Champion for Merlin Entertainments Ltd. In his current role, Ben is directly responsible for revenue generation, product development, marketing and operational delivery for all aspects of Madame Tussauds London. During 12 years with Merlin, previous roles include General Management positions at the London Dungeon, LEGOLAND Discovery Centre Chicago, and Senior Management positions at Alton Towers Resort. Ben has played pivotal roles in creating successful revenue-growing programs, multi-faceted marketing strategies, product
development, project delivery and operations management. Prior to joining Merlin Entertainments, Ben held the position of General Manager for a cluster of sites, at Big Fish Ltd, has a wealth of experience in the service and attractions industry and recently completed a post graduate degree in Business and Management.