Eddie Kemsley joined KidZania London in September 2016 as CEO. Eddie brings with her a wealth of experience across the attraction industry, which includes Dreamland Margate, The Hop Farm and the Aspinall Foundation. Some of Eddie’s key achievements during her career include launching the new ‘resort’ master plan at Port Lympne, which won numerous national awards; launching the ‘passport’ scheme at both zoos that drove a 34% uplift in gate revenues; launching the ‘free to enter’ model at Hop farm transforming the business model completely; and adding high profile events to Hop Farm calendar resulting in doubling visitor numbers over 2 years. Despite enormous challenges, Eddie re-opened Dreamland generating over £12m worth of coverage on its opening day. Eddie also created the Christmas experience in Margate (which everyone said wouldn’t work at the British seaside!) welcoming 100,000 people over 20 days trading.
KidZania London is one of the world’s fastest growing educational entertainment experiences. Children explore more than 60 real-life adventures in an amazing life-like City just for kids. Eddie accepted her position at KidZania London, because she genuinely finds the business inspiring and loves the concept of entertainment with the added value of education.