Mari Thynne’s career has spanned academia, senior management and professional theatre. During this time, she has gained an in-depth knowledge of organisation and management processes, business development including e-business, research methods and immersive theatre production. She currently works within two departments at Lancaster University Management School; Organisation Work and Technology and Management Science. Her career trajectory offers her the advantage of a distinctive approach to teaching, research and consultancy. Presently completing a PhD, her research and practice is within organisation and management. More specifically, her interests lie within the processes necessary to deliver meaningful and profitable ‘experiences’ within a developing experience economy.