TiLE Experience Economy Forum

TiLE Experience Economy Forum was at Global Business Summit at Lancaster House, London on Monday 30th July 2012

At this Forum, leaders from the top UK museums, attractions and suppliers answered questions from an audience of operators & curators, many from overseas, and suppliers on topics such as trends and implications for museums and location based attractions; the competition for time; what are the biggest opportunities and challenges; how to export British expertise; impact of social media and new technologies; sustainability issues etc. The following were on the Panel:

Professor Martin Roth, Director, Victoria & Albert Museum (V&A) – formerly director general of the Dresden state art collections, he was curator at the German historical museum in Berlin, and director of the German hygiene-museum in Dresden, before being appointed to oversee the Dresden state art collections in 2001. He was awarded the French ‘Chevalier dans l’Ordre des Arts et des Lettres’ in 2007, which recognises significant contributions to the arts.

Eric R Kuhne, Owner and Founder of CivicArts/Eric R Kuhne & Associates, is an architect and his international research and design practice is dedicated to rediscovering the pageantry of civic life through integrating architecture, landscape, urban, interior and industrial design. Spanning four continents, Eric’s work encompasses retail, commerce, leisure and culture, including the highly influential Bluewater shopping centre in Kent, the vibrant Darling Park and Cocklebay Wharf in Sydney, the elegant Bur Juman Gardens in Dubai, the Island Gardens Mega-Yacht Marina in Miami, and most recently Titanic Belfast; the world’s largest Titanic-themed visitor attraction that is on course to receive 425,000 visits within its opening year.

Dr Miranda Stevenson, Executive Director, British & Irish Association of Zoos & Aquariums (BIAZA) – a biologist by training with a PhD in Zoology. Previous posts include Manager of Conservation Programmes in the Zoological Society of London, Director of Marwell Zoological Park, Curator of Animals and Deputy Director of Edinburgh Zoo & Royal Zoological Society of Scotland. She was a member of the Zoos Forum, the body that advises government on zoos for 10 years and is active in both the European and Global zoo community. She has been connected with the zoo world for thirty years in various capacities, and is currently involved in raising the profile of zoos and aquariums and actively promoting their education and conservation work to decision makers.

Juliana Delaney, Managing Director, Continuum GroupJuliana has been involved in the set-up, launch and marketing of all of Continuum’s leading heritage and cultural attractions including The Spinnaker Tower in Portsmouth, Oxford Castle – Unlocked, The Real Mary King’s Close in Edinburgh, The Canterbury Tales and Kent Life. Other key projects have included the White Cliffs Experience in Dover, A Day at the Wells, Vikingar! Scotland, the Doncaster Dome and the nternational Centre for Life. She has also helped several Yorkshire attractions including The Deep, Castle Howard and Newby Hal and has been involved in destination marketing roles with the City of York.

Robert Simpson, Founder Director, Electrosonic – co-founded Electrosonic Ltd in 1964, and Electrosonic Inc (USA) in 1972. He was Chairman of Electrosonic Ltd for the period 1964 – 2004, and is now a director of, and adviser to, the international Electrosonic Group. He is a frequent writer and lecturer on Audio Visual and Lighting Control topics, and has worked on many EXPO, museum, theme park and permanent exhibition projects. He is a life member of the SMPTE (USA), a member of the Illuminating Engineering Society of North America, a Fellow of the BKSTS (UK), and a member of the Society for Information Display (USA). In 2008 he was awarded the INFOCOMM Distinguished Achievement Award.

Moderator: Ray Hole, Managing Director, Ray Hole Architects is an international, award winning architect with over 30 years’ experience gained in highly creative, multi-disciplinary design environments as strategist, master planner, architect, structural engineer and designer. This background ultimately led him to start his own design and consultancy practice in order to provide expression to ‘experience economy’ philosophy. Completed projects include Snowdon Summit Visitor Centre, Hannover Rainforest House, Ripley’s Believe It Or Not Museum, Volkswagen’s Autostadt, Durrell/Marwell Wildlife, plus design development on museums for Saudi Aramco, and the soon to open Collaboration Centre for the Kuwait Oil Company.

IntroductionExperience adds economic value” by David Camp, Principal, AECOM Economics who heads up AECOM’s Economics practice in Europe and the Middle East.  His experience covers areas such as visitor attractions, theme parks, and mixed use developments, and has extensive experience of undertaking studies for new attractions and evaluations of existing operations.  These include planning assessments for the London Eye; Ferrari World Abu Dhabi; u-Shaka Marine Park in Durban, South Africa; VW AutoStadt, Germany; and Portsmouth’s Spinnaker Tower. David has provided operating and development advice to attractions such as the Guinness Storehouse, PortAventura in Spain, Al Ain Zoo in the UAE, and the Eiffel Tower. He has also provided due diligence assistance in the sale and purchase of The Tussauds Group, Star Parks/Six Flags Europe attractions and Parques Reunidos group, as well as the refinancing of Disneyland Paris.