Bompas & Parr
Sam Bompas - Session 1

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Los Angeles Museum of Art
Atelier Peter Zumthor & Partner

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

The Shed
Diller Scofidio + Renfro with Rockwell Group

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Bompas & Parr
Sam Bompas - Session 1

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

The Ting, Norsk Teknisk Museum
Oslo (NO) - 2014
Marc Tamschick - Session 4

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Time Machine, Helv Relics Museum
Wuxi (CN) - 2014
Marc Tamschick - Session 4

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

The Treasure, Saudi Arabian Pavilion, Expo
Shanghai (CN) - 2010
Marc Tamschick - Session 4

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Frost Museum of Science
Miami, USA - 2017
Blair Parkin - Welcoming Remarks

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

MeLaβ, Frost Museum of Science
Miami, USA - Photo Ra-Haus
Blair Parkin - Welcome

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Aquarium Deep, Frost Museum of Science
Miami, USA - Photo Ra-Haus
Blair Parkin - Welcome

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Gulf Stream Aquarium Oculus, Frost Museum of Science
Miami, USA - Photo Ra-Haus
Blair Parkin - Welcome

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

Bompas & Parr
Sam Bompas - Session 1

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

The Panic Room Escape
Alex Souter – Session 1

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

The Panic Room Escape
Alex Souter – Session 1

13th TiLEzone London
London Transport Museum
Tuesday 13th March 2018

What is TiLE?

TiLE, which is an abbreviation of Trends, Technology, Theming & Design in Leisure & Entertainment, are events (normally conferences/seminars with exhibits) for professionals that operate/develop and supply venues and special events in the Experience Economy.

TiLE addresses aspects of the Experience Economy in venues and special events that entertain, educate or inform the public in its leisure time ie museums, theme parks, heritage sites. See HISTORY.

WHEN & WHERE IS NEXT TILE?

The 13th TiLEzone London, which is supported by the UK’s Department for International Trade is the next TiLE:

  • Tuesday 13th March 2018
  • London Transport Museum
  • Reception on the previous evening
  • Mixer on the evening of the event
  • 38th TiLE
  • More than 25 years

Why attend TiLE?

At TiLE you network with fellow professionals, both operators & suppliers, and build business relationships.

You are inspired by speakers presenting trends, technologies, design/branding and new ideas that can be used to improve attractions & museums and their relationship with their visitors/guests.

You hear about opportunities for business from around the world and you will be introduced to new companies and their products & services.

13th TileZone London

Tuesday 13th March 2018
London Transport Museum

 

SPEAKERS

    OUTLINE PROGRAMME

    Day 1
    13 Mar 2018
    08:45

    Registration and Coffee

    The creative sectors are contributing increasingly to the economy, to education, and importantly to our understanding of ourselves, our relationships with each other and the world in which we live. They foster talent and inspire the innovation essential to growing today’s economy.  The heritage and creative sectors are an increasing draw for tourists and are a calling card to the world.

    More than anything the role of creativity in bringing beauty, ideas and imagination to our lives provides solace and comfort in an unsettling geopolitical landscape. Digital platforms have accelerated our ability to access content of all forms.

    Culture and creativity is central to the idea of building opportunities for future generations, socially, culturally and economically. Public policy making is all about incentivising human beings to shape a better world and must step up to respond to this.

    This keynote will provide a personal journey across a UK wide public policy landscape looking at how creative practice has driven the experience economy over three decades.

    Curated by leading Experience Economy expert James Wallman this section will snap, crackle and pop with visionaries from the frontline of the Experience Economy.

    Snap? The Extraordinary Evolution of the Experience Economy: James Wallman will introduce the session by talking about the, frankly, fascinating evolution of the experience economy. To include key and emerging trends like the transformation economy, forest bathing, and escape rooms.

     

    How To Build a Great Escape Room: Escape rooms are taking off. From barely there a few years ago, escape rooms have now popped up in 636 cities in 63 countries. The British escape room scene, for instance, is exploding. The number of rooms has doubled in the past year. We have plucked three practitioners fresh from the first British games room conference — held in Nottingham in October 2017 — to give key insights on how they do what they do.

     

    How to Design a Great Experience: Sam Bompas, mad-cap artist-creator and founder of leading British export Bompas and Parr, will share insights from his forthcoming book, about how to design great experiences. Bompas & Parr have produced work from Moscow to New York and Sao Paolo, for brands and museums including the Diageo, Google, Sony, Unilever, the V&A, and the Whitney Museum of Modern Art.

     

    11.00

    BREAK

    Reconnecting with community, building new audiences and surviving in the era of social media. How can museums, attractions and community venues adapt to the many rapid changes?

    Community, social media, urbanization – these are all having a massive impact on the engagement models, design and location of new museums, community facilities and other public venues. Through the lens of the museum storyteller, the world’s leading sustainable attraction team, the community and regeneration specialist, and a seasoned project manager this session will define the challenges and look at some of the projects that are rising and adapting to these growing challenges.

    My work seeks to craft a universe of meaning in an environment that excites wonder in people – on their own, diverse terms, and leading to their own, individual satisfactions. For museums, this view is neither easy nor natural; indeed, it is sometimes unwelcome.  It values individual experience over prescribed outcomes – bucking a trend that is nearly a half-century old. It must generate a relationship of trust; users trusting in the value of the experience, and the institution trusting users to make of the experience what they will. The reward is playfulness, irreverence, inventiveness, discovery, and sometimes, just sometimes, a stirring of the soul.

    The Eden Project is a symbol of regeneration and transformation. After 17 years honing its award-winning approaches in Cornwall, it decided that with the backdrop of rising environmental crises, it had a responsibility to take its brand of optimistic public engagement global. They are now developing a network of destinations that will act as catalysts for wider programmes of social, economic and environmental regeneration.

    Eden explores the relationship between people and the natural world, and each project is inspired by the communities and landscapes that have welcomed it: in China, New Zealand, US, UAE, and UK; located within salt pans, limestone mines, earthquake zones, or urban warehouses.

    In the last three years Metaphor, Stephen Greenberg’s practice has been involved in master planning  a range of cultural projects where targeting community benefits through capacity building, co-production and co-creation have been moving higher up the agenda. Each project has been unique but there are common threads emerging whether the project is remote and rural in the Outer Hebrides where the fear is of communities declining beyond viability to Blackpool or Paisley, left behind, post industrial and with which high deprivation indices. All the while developers are looking to attract cultural anchors. These projects need imaginative ways of measuring the returns over the long term.

    For 30 years Fraser Randall has been one of the UK’s leading specialist project and construction management organisations in museums and exhibitions.

    The projects featured in this presentation all tell stories in three dimensions. To be part of them is a unique achievement, but to manage the creation of them is an honour. Each project calls on managers to harness a huge range of inputs – from the highly creative to the completely practical – architects to artisans, software developers to service engineers, writers to welders.

    Managing the Remarkable will take us on a journey to celebrate a selection of the places we’ve created with clients and design teams for the millions of visitors and users who come to experience and enjoy them each year.

    13.00

    LUNCH

    TiLE is all about the future, and the future is here. Teasing out what that future is, what it’s worth and how to access it. Focusing on the North American, Saudi Arabian and UAE markets.

    Update on the Experience Economy that is now all around us, with views on what’s hot, what’s coming and where we’re at. A look through the eyes of a panel of market experts plus an in depth analysis of the North American museum market. The session will bring a measured view of what works and what does not and candid feedback from those who have met the challenges of delivering Experience Economy projects worldwide.

    “Reaching the US Market: Hitting Home Runs without Striking Out”

    The US is the largest museum market in the world, and English speaking!  So why does it feel so daunting to successfully do business there?  Ann Curtis, publisher of MuseumINSIDER, will be presenting the strategic overview and depth of opportunity uncovered while researching the book, “MuseumINSIDER Looking Ahead: Future US Museum and Heritage Projects 2018-2024,” to be published in May, 2018.

    Alyson Webb, Director of the UK-based consultancy Frankly, Green + Webb will share her DO’s and DON’Ts for working successfully in a country where we are separated by a common language.

    Our team of experts will provide a current perspective of the opportunities and the market challenges of doing business in this fast growing area for creating public experiences.

    Panel members:

    • Graham Ellis
    • Jeremy Hull
    • Jim Broughton, International Engagement Manager, The Natural History Museum, London
    • Anthony Richards, Head of Learning and Operations, KCA London

     

    15.30

    BREAK

    Challenging convention with bold and ambitious experience design techniques.

    New technologies and new techniques combined with great design. Experiences previously the reserve of blockbuster themed rides are being evolved and adapted to tell stories and engage visitors at many scales across all sorts of attractions. From museums and expos to theme parks, brand centres and even the boardroom. A conversation with the world’s leading practitioners across the fields of experience design, spatial design, technology and art will give a view of some exciting things to come.

     

    Artists observe, challenge and shape the world around us. They experiment at the edges, take risks and embark on bold and ambitious projects that challenge and shift our existing perceptions, expectations and the way we choose to live our lives. The projects artists embark on inspire and provide strong foundations for designers, corporates and entrepreneurs to translate what happens at the edges and commercialise it for the masses. Following in the footsteps of artists can de-risk the design, delivery and commercialisation of new experiences.

    Over the past few years how brands and businesses deliver experiences and engage audiences has changed dramatically. What was once exciting to first movers – e.g. Live, interactive theatre, is at risk of becoming tired and outdated. Where first movers tire – so eventually does the market.

    In this talk, Laura Williams will present her thoughts and questions about the role of artists in helping shape the future of the experience economy. She will blend her experience of foresight and trends and 15 years of using design to improve and help businesses stay ahead of the curve along with her more recent experience within the world of art as a practitioner and student who, in her first year as a commercial artist has successfully sold over 30 works of art across 10 countries and 4 continents.

    Using immersive, media-enhanced spatial concepts in innovative ways, TAMSCHICK MEDIA+SPACE invents, plans, directs and produces experiences, attractions and installations for museums and exhibitions, at Expos and trade fairs.

    Moving images completely liquefy the rigidity of the architectural space, making the membrane between reality and virtuality permeable, creating accessible immersive spaces, extending storytelling possibilities and involving the visitors.

    Whether using kinetic sculptures, interactive interfaces and sound installations or all-round projections on walls, ceilings and floors – all projects distil the essence of complex content and allow unique, multi-sensory experiences.

    The walk-in, interactive narrative spaces, to be experienced intuitively, expressly invite the spectators to actively participate. Transformed from observers to protagonists, the visitors in the spaces become part of the staging, part of the story, which gives them a strong emotional access to content.

    Chris Lange will talk about the fine balance of using media where it supports your story and the challenges of integrating modern technology in a 43-year-old theme park. He will also discuss the risk of building Europa-Park’s first fully media-based attraction “the Voletarium” coming from a long history of a rollercoaster manufacturer. Chris will close his session with an outlook of immersive media ideas for the upcoming waterpark “Rulantica” and the complexity of using technology in a waterpark environment.

    Taking place at Mabel’s, Covent Garden

    Location

    London Transport Museum
    Covent Garden Piazza, London WC2E 7BB

    12th TiLEzone London Highlights

    A guide to the UK’s creative excellence in visitor attractions & museums:

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