Case Study 1: Port Lympne, Kent – Day Ticket Attraction to Resort Model
Bob O’Connor explains how the Kent located, award winning, original wild animal park day ticket model has been transformed incrementally through strategic development and marketing of the attraction. The multi awarding winning day visit attraction is being transformed to become the major holiday resort in Kent. This is a case history on the development of the project from 10 safari style tents to over 40,000 overnight guests per annum. Glamping to 4 star hotel and to eco-lodges & contemporary treehouses. Bob O’Connor will address how to achieve the right mix of accommodation; what markets to look at; and what happens when your day visitor does not go home at 6 pm.