Fayha Sultan is currently the Marketing Manager for Commerce at the UK and Ireland representative office of Dubai Tourism & Commerce Marketing (DTCM). Prior to joining the DTCM she worked for the UAE Embassy in London for 10 years in a range of industry sectors including politics, media and commerce. Fayha has an exemplary track record, and through her extended tenure working with multiple UAE organisations she has gained an in-depth knowledge of the Gulf market, its cultural practices and strategies. In her current role she encourages inward investment from the UK and Ireland to Dubai, in addition to advising potential investors on the whys and wherefores of starting up a business in the emirate.Fayha holds a Master of Business Administration degree from the University of Central Oklahoma and a Bachelors degree from Utah State University and Arizona State University in the USA. She is of Syrian origin and fluent in both Arabic and English.