Realising there was a real lack of science behind major ride and show investments, Tony Sefton began researching into what visitors really want. Over many years, he devoted himself to understanding how visitor experiences can be broken down into measurable parameters, which led to the development of Vision’s current analysis software, X-MOD. Alongside developing his core business of understanding the science of experience, Tony also administers business recovery packages for attractions, whilst being a strategic advisor to several globally significant leisure masterplans. He has also played a key part in the initial planning stages of The Paramount Theme Project in Kent.
Tony has over 25 years on Leisure Industry experience including structural dynamics, psychographic analysis for key markets, master planning, content mix advising, business planning and business recoveries. International Speaker on linking experience to economics. A true project leader or client advisor. 140 leisure strategies worldwide including the new MX1 business plan for a leisure attraction built within a KL transport hub & shopping mall, Sentosa Island, Dubai Parks, LEGOLAND California, Magic Mountain (Six Flags), Taronga Zoo, Soccer City FIFA 2010 Stadium, National History Museum London, Floriade, Meraasland – Dubai and Paramount London. He is Strategic Advisor to the National Trust & RSPB and has 15 business recoveries including Gold Reef City, SA and Blackpool Pleasure Beach, UK, to his credit.